Maven in your Marketing Department

Research & Development departments conduct a fair amount of business with the outside expertise they find in Maven’s open2012, and both came away from the event with new ideas for their respective organizations.

The first open2012 attendee is a Marketing Director at a global company. Following the event, she and I spent some time on the phone discussing her department’s needs related to outside expertise. It came to light that Maven’s product.

The second attendee owns a consultancy that helps its clients understand if there exists a market for its product. What I found interesting in this conversation was this individuals use of the VOC, (Voice Of the Customer), process. This process, as defined by Wikipedia, is a market research technique used to “describe the in-depth process of capturing a customer’s expectations, preferences and aversions.” Per this attendee, his current process of conducting the VOC process is quite arduous, and he also found great potential in Maven’s survey product to more efficiently and effectively conduct his VOC market research.

So what is my point in the above examples? Outside expertise has been relied upon within certain business functions, (R&D, Corporate Strategy, Innovation, etc.), but don’t let the historical use of outside expertise keep other departments within your organization from gaining advantage from the obvious benefits of the Maven Network.

Whatever your need or challenge, Maven’s Global Knowledge Marketplace holds the answer!