Case Study: Ahead of the Curve (Technology Futurists)
Problem
The innovation director at a Fortune 100 mobile technology provider was tasked with forecasting major technology trends in the coming decade. Despite the company’s wealth of internal expertise in this area, he was concerned that there may be potentially game-changing trends and advancements that were going under his team’s radar.
The innovation group was especially interested in exploring the top technological advancements that would significantly influence the transformation of society and human behavior, particularly in the areas of healthcare, transportation, and virtual experiences. With innovation and development accelerating at an ever-increasing clip, the director could not afford to be blindsided by technologies that could boost their competition, or worse – make their products obsolete.
Critical Issues
Futurescaping Niche Expertise Multi-Industry Perspectives
The Solution
Within 48 hours, Maven had identified and qualified more than two dozen technology futurists, with experience researching advancements in technology in the fields the customer had specified. From the pool of candidates, the director chose to engage with five individuals via in-depth Telephone Consultations. One of the Mavens was local to the group, and offered to conduct the interview in person! The conversations with technology futurists spanning diverse areas of expertise allowed the customer to quickly gather a wholistic snapshot of future developments in technology (the Internet of Things, artificial intelligence, networked transportation, workplace transformation, etc.). Within one week, Maven delivered the rich perspectives and technology futurescape the director needed to ensure his team stayed ahead of trends on the horizon, and the company remained a leader in the technology world.
“With the number of qualified ‘futurists’ that Maven was able to connect us with, we feel very confident that we have a solid understanding of the trends we need to track.” – Global Director, Innovation
