Case Study: Doctor, Doctor – Give Me The News! (Neurologists)
The Problem
The Market Research team at a pharmaceutical company needed to understand the overall industry landscape as well as market research opportunities related to Multiple Sclerosis and related products. The team had multiple departmental perspectives to consider, requiring many revisions and within a short timeline, and didn’t have a large enough pool of qualified Neurologists in their own network to contact.
Critical Issues
Technical Expertise Speed Landscape Overview
The Solution
Maven deployed a comprehensive Electronic Survey to address current processes, products and understanding of Multiple Sclerosis studies. This Survey was designed to elicit technical insights, success percentages and trends within the field. Within 2 ½ weeks during the holiday season, Maven delivered perspectives from 28 qualified Neurologists from a variety of backgrounds. With these comprehensive insights into the medical landscape, the Market Research team was able to identify the best practices to address Multiple Sclerosis cases in the future.
