FMCG Distribution in the United States
Description:
I would like to learn more about the distribution landscape for fast-moving consumer goods (FMCG) in the United States. In particular, I am interested in understanding the different types of route-to-market (RTM) and distribution models within the industry as well as key considerations and best practices related to these models. Ideally, the expert should have expertise in evaluating the value-added services offered to FMCG competitors and the most acceptable distributor engagement processes, including contract agreements, remuneration methods, and company programs, as well as the distribution strategies of key industry players and the best practices for improving distribution channels.