Case Studies
Case Study: Industrial Water Materials
Case Study: Industrial Water Materials The Problem A market research associate at a global manufacturing company needed to understand technologies within the industrial water industry such as ...
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Case Studies
Case Study: Show and Tell
Case Study: Show and Tell The Problem A consumer goods company had developed concepts for several new products intended to allow seniors to live more ...
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Case Studies
Case Study: Tribol(ogy) Knowledge
Case Study: Tribol(ogy) Knowledge The Problem A bottling company wanted to measure friction in plastic bottle caps at very high speed and pressure so that they could ...
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Case Studies
Case Study: Steroids For Kids?
Case Study: Steroids for Kids? The Problem A major pharmaceutical company was considering creating an over-the-counter steroidal intranasal antihistamine for the pediatric market. Prior to launching a formal ...
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Case Studies
Case Study: Convergence – Portable Medical Devices
Case Study: Convergence – Portable Medical Devices The Problem The healthcare division of a major industrial conglomerate wanted to assess the market potential for combining several related ...
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Case Studies
Case Study: Uncommon Threads – Advanced Textiles
Case Study: Uncommon Threads – Advanced Textiles The Problem A sportswear company wanted to learn how different industries work with advanced textiles to improve the performance characteristics ...
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Case Studies
Case Study: Seeing Is Believing – Wound Care Site Visits
Case Study: Seeing Is Believing – Wound Care Site Visits The Problem The research and development team in the healthcare division of a global materials company was ...
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Case Studies
Case Study: Gastroenterologists and GI Disorders
Case Study: Gastroenterologists and GI Disorders The Problem A pharmaceutical company wanted to learn more about various gastrointestinal (GI) disorders encountered by gastroenterologists while treating their patients and ...
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Case Studies
Case Study: This Stuff Tastes Like…
Case Study: This Stuff Tastes Like… (Flavor Science) The Problem A pharmaceutical company’s nicotine gum product was losing market share due to an unpleasant flavor. Furthermore, the ...
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Activity Monitor
Case Study: Where You Need To Be (Wellness Experts)
Case Study: Where You Need To Be (Wellness Experts) The Problem Caught in an onslaught of wearable technology, health apps, and constant health advisories, today’s health-conscious ...
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