Case Study: Let Me Count The Ways… (Healthcare Value Statements)
Problem
A large pharmaceutical company needed to make a new value statement to connect with their customers and build their reputation. They wanted the perspectives and creative additions from professionals within the industry who understood both their value proposition and customer segment to create the perfect healthcare value statements. The Strategic team creating the value statements knew what they wanted to convey, but struggled to find the precise wording and wanted to understand how it would be received.
Critical Issues
Follow-Up Survey Anonymity Multiple Perspectives
The Solution
Maven developed an Electronic Survey for healthcare professionals in various roles. In a matter of days, they received perspectives from people in Business Strategy, Marketing, Management and Design and the results were so helpful to the team that they decided to run a secondary Survey to further refine the value statements they were able to compose based on the feedback from the original Survey.
“Many thanks again – especially for your support and proactivity on this across the holiday. There is very valuable insight and feedback in this synopsis.”
– Senior Director, Business Strategy Lead
