Case Study: Meet the Flexitarians
The Problem
A Research & Development team at a large Consumer Products company wanted to develop a new product, a pocket-sized electric razor. Since the client was not familiar with energy management technologies for modern battery operated consumer electronics, they needed an expert to help them understand the trends and the future direction of these technologies and to advise on the design for the new product.
The client was also interested in suggestions for potential partners for design, integration, supplies and manufacturing to support future product development.
Critical Issues
Niche Expertise Introductions to Potential Business Partners
The Solution
Maven launched a Telephone Consultation project which yielded several qualified energy technology and engineering professionals. The client selected three respondents for Telephone Consultations and engaged one expert for follow-up Telephone Consultations to provide feedback as the product concept further developed and to make introductions to possible partners to support future product development needs.
“We were highly impressed with the individuals Maven delivered and even more impressed with how easy it was to re-engage the experts for further support.”
– Director of Food and Beverage Marketing
