Case Study: Bring Home The Bacon (Ketogenic Diet Experts)
Problem
Is a diet that features bacon too good to be true? Maybe not! Interested in the trending ketogenic diet – a high fat, low carb diet – the obesity division of the R&D team at a global wellness corporation decided to learn more about its therapeutic applications and effectiveness. The team needed to understand who was using the ketogenic diet, why professionals may recommend this diet over others, identify any long-term health implications or concerns, and evaluate the effectiveness of the diet outside of therapeutic use cases.
Critical Issues
Uses of Diet Market Entry Health Implications
The Solution
The team’s Account Manager recommended launching two Electronic Surveys to compare the perspectives of Physicians and Registered Dietitians. The team quickly received 20 quality responses from prescribing physicians who have advised adherence to a ketogenic diet for weight loss. Since this diet is more commonly used in therapeutic areas, finding 20 Registered Dietitians that recommend it for weight loss was more challenging, but Maven was still able to deliver professionals who utilize the diet. The Survey responses showed the team that there is a place in the market for a product that helps induce ketosis in the body and identified new aspects of the diet to consider as they further developed their product.
“Maven helped connect us with experts across the globe to help us truly understand how this diet is leveraged. We were looking for very specific insights, from very specific individuals, and Maven did not disappoint.”
– Director of Strategy
