Case Study: The Right Formulation (Drug Delivery Experts)
Problem
Consumer healthcare companies are racing to offer customers the latest in drug and supplement delivery solutions to retain or increase their market share. At one such company, the Formulation team wanted to learn about cream or topical ointment delivery options for an OTC active ingredient that was typically delivered orally. The company did not want to invest the significant time and money needed to investigate, so they sought out Maven to obtain external insight from drug delivery experts.
Critical Issues
Technical Expertise Sensitive Ingredients Regulatory Concerns
The Solution
Due to the team’s need for a broad, dynamic understanding of the issues, their Maven Advisor recommended engaging qualified experts through telephone consultations. Within a day, the team had selected a qualified consultant and met shortly thereafter for a quick call. This Maven had extensive experience with the development of oral, injectable, parenteral and topical OTC products, and was able to provide insight on possible paths forward. The project leaders then decided to conduct an in-person meeting with the Maven consultant and the broader Formulation team, and invited the consultant to join them on-site for a half-day workshop the following week. Within two weeks, the Formulation team identified a valuable prospective partner for ongoing research collaboration and significantly accelerated their initiative.
